Strong European Sales For Japanese Automaker


In the past, I've always assumed that Japanese automakers will post more sales in Japan than their sales in the United States and in Europe. And same goes for European or American automakers. But that was when I still had no inkling what the whole industry is all about except that vehicles are composed of thousands of parts and that our neighbor's Nissan 240SX's radiator is leaking. But present tense, I know that Nissan has better sales output in the United States and in Europe than in their domestic market.

In Europe, the automaker posted an increase of six percent in sales for the month of August. The European arm of Nissan reported that they have sold a total of 36,570 cars and light trucks last month. And for the first eight months of the year, Nissan Europe has already sold 359,271 units. According to the automaker, August is the fifth consecutive month that they have posted an increase in sales compared to last year for the same period. Russia, Ukraine, the Nordic region, Belgium, Austria, and Italy are among the countries where Nissan sold the most vehicles in for the month of August.

Nissan sold 12,304 vehicles last month in Russia, Ukraine, and Kazakhstan last month. That number is 50.6 percent higher than the number of vehicles Nissan sold in the three countries for August of last year. And for the first eight months of the year, Nissan has already sold 83,908 cars and light trucks in these countries. That corresponds to an increase of 73.62 percent compared to Nissan's sales in the said three countries for the same period of time last year.

In Norway, Nissan has sold 4,010 vehicles in the region for the eight months of the year. That is an increase of 25.7 percent compared to the same period last year. In Sweden, the Japanese automaker sold 6,090 vehicles for the first eight months of the year, an increase of 21.33 percent.

Nissan's compact crossover SUV, the QASHQAI, is still racking up a lot of sales for the Japanese automaker. According to Nissan Europe, they have sold 7,757 units of the QASHQAI in the continent for the month of August. All in all, 65,808 units of the QASHQAI have already been sold since its launch earlier this year. The Nissan Note, Navara, and the Pathfinder also gave Nissan sales a boost as the nameplates continue to perform well sales-wise in Europe.